21.7.2008 par admin.

Coca-Cola İçecek (CCI), as a listed company on the İstanbul Stock Exchange has a mission to be a leading bottler of alcohol free beverages in Eurasia (Turkey, the Caucasus and Central Asia) and the Middle East. The main business of CCI is to produce, sell and distribute both carbonated soft drinks and noncarbonated beverages in Turkey, Kazakhstan, Azerbaijan, Jordan and Kyrgyzstan. CCI also has a 33.3% interest in Turkmenistan Coca Cola Bottlers Ltd., the Coca Cola bottler in Turkmenistan. In addition, CCI is a party to joint venture agreements that have exclusive distribution rights for the brands of the Coca Cola Company in Iraq and Syria.

CCI offers a wide variety of alcohol-free beverages including Coca-Cola, Coca-Cola light, Fanta and Sprite, as well as fruit juices and nectars (Cappy), iced tea (Nestea), iced coffee (Nescafe Xpress), sports drinks (Powerade), energy drinks (Burn) and bottled water (Turkuaz and Damla).

CCI operates in 8 countries, each with a different culture and their own priorities and expectations. CCI’s knowledge of the region and its people plays an important role in sustaining the growth and success of its products in local markets. Many factors favor Turkey’s efforts in this enterprise: the rapid growth of its tourist industry, the young age of its people and an economy that has the potential to grow rapidly, given ideal circumstances.

According to sales volume figures, Turkey is ranked 17th in the world and 6th in Europe under the Coca-Cola system. All of Turkey’s five CCI production plants have the Coca-Cola system’s Certification of Quality, of which only 200 of its 2,100 production plants in the world have been awarded. Therefore CCI clearly plays an important role in this region with its population of over 130 million.

Following the acquisition of Efes Invest at the end of 2005, Coca-Cola İçecek shifted from being a single player in Turkey, to a regional bottler. In 2006, the Turkish business achieved solid organic growth and revenue growth whilst continuing to increase profits. Such outstanding results can be directly attributed to the consistent execution of key business motivators such as product innovation, expansion into the production of non-carbonated beverages, cold drink equipment placement and the establishment of new outlets.

In May 2006, CCI successfully completed the IPO of CCI on the Istanbul Stock Exchange. CCI was delighted with both the response to our business model and the show of confidence from domestic and international investors, which led to the IPO being, oversubscribed eleven fold.

Looking back over the past 12 months, CCI believes its efforts in rolling out and extending their best practices for delivering value over its years in Turkey, gives CCI a solid platform for sustained growth in 2007. ICCI will continue to build on these strategies and initiatives in 2007, to further improve the value of its business.

By December 2007, CCI will be operating with more than 4,128 employees in 12 bottling plants dispersed throughout this region, where the total population has reached over 130 million. CCI, whose operations in Turkey employ 2,197 workers, now offers its products to consumers from more than 300,000 sales points.

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21.7.2008 par admin.

Since 1996, Cisco, the worldwide leader in networking that has revolutionized how people keep informed, communicate and collaborate, has been operating in Turkey in the fields of information technology and telecommunication.

John Chambers, President and CEO of Cisco Systems, during his first visit to Turkey in September 2006, highlighted the country’s growing importance in emerging global markets by announcing a significant investment initiative totaling up to 275 million USD over five years would be made here.

The 275 million USD investment is to be spread over a number of areas important to the country’s growth: broadband connectivity, education, small-to-medium business acceleration, technological innovation and localization, as well as an increase in the number of Cisco employees in Turkey.

“Technology has the ability to drive the productivity and standard of living for communities and countries on a global basis, and Turkey understands what a critical and transforming impact that technology could have on businesses, governments, societies and the overall economic growth of the country,” said Chambers. “Cisco’s announcement about its investment in Turkey will serve to fuel the country’s entrepreneurial efforts and e-transformation initiatives, which are focused on establishing a more “connected” country having a skilled workforce that will increase productivity and foster innovation, which are vital to allow Turkey to sustain the same rate of growth it has enjoyed recently.” – Excerpt from John Chambers’ announcement in September 2006.

Cisco Systems’ proposed five-year investment plan for Turkey allocates investments in the following areas:

• Development of a Cisco Systems Technology Innovation Center to demonstrate the impact that technology has on productivity across different market segments. As part of this, Cisco will provide a lab platform for local partners and entrepreneurs to test complex new technologies for the Turkish marketplace and to increase the number of CCIE engineers in the country to a minimum of 100.
• Creation of technology investment initiatives aligned with Turkey’s Networked Economic Agenda
• Support for a Turkish e-transformation agenda by providing networking technology to promote digitalization and the flow of commerce.
•  Establishment of a Cisco Entrepreneurship Institute, among Cisco, the Union of Chambers and the Commodity Exchanges of Turkey (TOBB) and the Turkish government, to teach skills necessary to open and operate small businesses. The education partner in the program is the University of Economics and Technology.
• Support for the establishment of 200 new Networking Academies in the country over the next five years, to provide enhanced technical programs in concert with leading local universities. There are currently 47 Networking Academies across Turkey. The Networking Academy program has been running in the country since 2000 and has grown by 53 percent in the last year, and is currently teaching more than 1,500 students. The target is to make it available to all of the 13 million high school students in Turkey.
• Offering localized products as well as customer service and support for the technical needs and requirements of local service provider customers.
• Increasing the headcount of Cisco employees in Turkey from 80 to 400 and expansion of office space to accommodate employee growth.

According to Paul Mountford, Cisco’s Senior Vice President responsible for emerging markets, “Central and Eastern Europe are exciting areas of the world. Specifically in Turkey, the largest of the CEE countries with a very young, educated, dynamic population, we are seeing an increase in foreign direct investment that has been spurred by vibrant people, excellent trade networks, a strategic location and the start of European Union accession talks. … In my opinion, this is the most exciting place to be in the world. They want to improve economically and socially. They have huge global aspirations”.

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21.7.2008 par admin.

Founded some 200 years ago, Cadbury Schweppes with 100% publicly-held capital and production operations in 55 countries is a leading company of the world in its own field, selling its products in over 200 countries and employing about 55,000 persons.

The partnership agreement between Kent and Cadbury Schweppes was signed on February 21, 2002 in London Cadbury Schweppes acquired 51% equity interest in Kent together with a majority equity interest in its distribution arm Birlik from the Tahincioğlu family.

Further to its announcement of 28 December 2005, Cadbury Schweppes has today completed the acquisition of a 30% shareholding in Kent, the Turkish confectionery business, from Tahincioglu Holdings for £54.4 million. Cadbury Schweppes now holds a 95.36% stake in Kent.

The world’s largest confectionery company with a global market share of 9.9%, Cadbury Schweppes is the only company that has a supplier market as well as leading brands in all of the three categories of chocolate, chewing gum, and candy.

Meeting both its sales and profitability targets in the year 2006, Cadbury Kent realized a growth by 32% in the same year. This growth was achieved particularly through the increase in exports, in addition to domestic market sales. The results of the year 2006 will move higher both Cadbury Kent’s place among Turkey’s Top 500 Companies and its place in the Turkish Food Sector.

The investments launched by Cadbury Kent in 2006 are going to continue also in the year 2007 and amount to approximately USD30 million. Moreover, new investments are going to continue until 2012 in line with the plans made in this respect. Such investments will be intended for innovation and capacity.

The statement made by the Corporate Affairs Director Ömer Taşçı tells that, in 2006 Cadbury Kent increased his sales 32 percent from 2005 and reached 353,633,898 YTL net turnover. Compared to 2005, Cadbury Kent achieved a growth of 19% in 2006, increased the export volume in 70 countries by 56% with a total of 100 million USD in exports.

At the end of the year 2006 the number of workers at Cadbury Kent reached 1,873 people. Cadbury Kent takes a great part in Turkey’s Economy by making changes at employment, exportation and highlighting the power and importance of social activities. With the improvements planed for 2007 and beyond Cadbury Kent is planning to increase its contribution to Turkey’s economy.

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21.7.2008 par admin.

In 1910, Bosch laid the foundation of its operations in Turkey with the establishment of its first representative office; today Bosch operates as a group in the country comprising 6 different companies active in the following areas of business:

BSH Ev Aletleri Sanayi ve Ticaret A.Ş.: White goods

Bosch-Rexroth: Automation technology

Bosch Isıtma Ürünleri: Natural gas and LPG-powered combis and water heaters Isısan together with the Buderus brand: Air-conditioning technology

Bosch Fren Sistemleri San. ve Tic. A.Ş.: Components for hydraulic braking systems

The Bosch Sanayi ve Ticaret A.Ş. (RBTR), whose operations are focused on automotive technology, has been marketing its products on the Turkish market since 1971. The company operates two plants in Bursa where it manufactures components for diesel injection systems. In 2005, the company realized its highest annual investment ever: 168 million Euros. Between 1997 and 2006, Bosch Sanayi ve Ticaret A.Ş. has invested a total of 765 Euros million in its operations in Turkey. 2006 its annual sales reached 647 million Euros with 526 million Euros from exports alone and the company has created 4,700 jobs.

Bosch’s sales and marketing centre, established in 1988 in Istanbul, is responsible for the distribution of automotive spare parts, testing and diagnostic instruments, Blaupunkt car multimedia systems, security systems and power tools.

In 2002 the Bosch Sanayi ve Ticaret A.Ş. plant in Bursa received the special prize in the European Quality Competition in the Operative unit’s category; and one year later, the company topped this achievement with the European Quality Award in the same category. This prize is the most prestigious European award for business excellence.

This outstanding success was achieved in a long process of self-assessment and evaluation guided by Robert Busch’s enduring quality philosophy: “The one concession I shall never make is a customer who is not satisfied with any of my products or services. For this reason they are examined and tested in every conceivable way in order to achieve the best of the best, in one word: excellence.” (Robert Bosch, 1940)

This great award is yet another proof of the validity of Robert Busch’s philosophy put into practice by an excellent Turkish workforce.

In continuation of its successes, in 2005 and 2006 the company was awarded the TAYSAD (Turkish Automotive Suppliers Association) Best Exporter of the Automotive Sector Award.

Bosch invests in Turkey because of;

• Productivity and quality comparable with other locations (EU)
• Highly motivated and qualified workforce
• Flexible manufacturing and machinery utilization
• Good supplier and service provider structure with potential
• Still competitive labor cost
• Well known brand with high reputation, potential in the local and nearby countries

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21.7.2008 par admin.

By market capitalization, BNP Paribas is among the largest banks in the Eurozone. The bank was created in 2000 as a result of a merger of BNP and Paribas, two of the most prominent financial institutions in Europe, with historical roots dating back to the early 19th century. Since 2000, BNP Paribas has pursued dynamic growth plans, both organicorganic and external, as illustrated in 2006 by the acquisition of BNL, which was then Italy’s 6th largest bank.

In accordance with its international profile, BNP Paribas has had a longstanding presence in the fields of corporate banking and consumer finance in Turkey, first with the Ottoman bank (1920) and most recently through BNP Ak Dresdner (1996) and Anadolu Cetelem (1998). In 2005, BNP Paribas jumped at the opportunity to significantly reinforce its foothold in the region by acquiring 50% of the controlling shares of TEB. TEB, with the Turkish market behind it, was viewed as a compelling investment opportunity, owing to the following:

• Turkey, as the 2^nd largest European emerging market, shows a high growth potential, while demonstrating its resilience to episodic financial crisis,
• The domestic banking sector has not been significantly penetrated, leaving room for growth according to European standards and satisfactory potential profitability ratios.

Since 2005, apart from the modification in branding to facilitate the integration of TEB into the BNP Paribas global network, BNP Paribas has implemented the following comprehensive action plan to develop TEB’s business lines:

• The specific plan addresses the development of retail banking, as the network has grown from 75 units in 2005 to 230 as at 30.06.07; cross-selling agreements are effective with BNL.
• Specialized financial services: cross-selling agreements are in effect with BNP Paribas Lease Group, Arval and UCB.
• Local asset management and services, as well as corporate and investment banking, benefit from reinforced cooperation with BNP Paribas.

Most of BNP Paribas’s global products are now being offered to Turkish clients. This action has given a new impetus to TEB, illustrated by a 65% growth in loan portfolios and by a significant increase in net earnings (50% CAGR) over the last 2 years. As of June 2007, BNP Paribas had 5,160 employees in Turkey.

The development efforts directed at TEB illustrate how Turkey fits well within BNP Paribas’s strategic plan, as the country is poised to become the region’s financial center.

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